Ryan Lopano Blog

Do you know how important music is? It really isn’t anything we think about often, but it is so ridiculously in our lives. For example, I’m listening to music while writing this, and I wouldn’t have even realized if I wasn’t talking about music itself. I find myself listening to music when doing anything really: walking to class, doing work, eating, cleaning, legit anything. And from talking to my peers and the people around me, they feel the exact same way.

For my final article, I intend to talk about this exactly. Going into detail on why and how music is so important. In addition to this, I intend on learning about how the music we listened to growing up impacts what we currently listening too. This is something I’ve been very intrested just based on the music my friends and I listen to. For example, my mom listens to 70s and 80s pop-rock, and my dad listens to more 90s rock and roll and hip hop. I am very cruious on how this alignes to what I listen to and how it relates to my peers.

Marketing is very important when it comes to online articles. I know I constantly scroll through LinkedIn and see advertising for articles, businesses, and other professional ventures. Talking about LinkedIn, I plan on using the article image photo as my main marketing piece. I want to do so in order to build brand equity and build familiarity with it. Shown below is an image that can and might be used in my final article.

For Instagram and X, it is important to have more eye-catching images and graphics. For Instagram, I would make a sliding photo album showing many artists, which eventually leads to the article advertisement. I would also take advantage of the music feature on Instagram and add a few songs to the photo album. This would tie it back to the article with the music theme. For X, I would do something very similar but only using one photo. I find that one photo is more effective and generally looks better than the limited four that X allows you to use. Examples of both of these are below.