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  • When Safety Combines with Hockey

    Hockey is known as this masculine sport: big hits, fist fights on the ice, 100-mile-per-hour slap shots, and so much more. According to Gettysburg College, “Notably, this sport includes many different expressions of physicality and aggression which is seen within body checks and physical contact that happen at all levels. But it is most easily…

  • The Grind Behind Content Creation

    Being an influencer is the most desired profesion for the younger generation. The lavish lifestyle mixed with the popularity seems to be very desrirable. According to Fortune, “Gen Alpha watched influencers make millions from daily vlogs and video game content—now they want a piece of the pie. The generation’s top career choice is to become…

  • The Rise of Short-Form Content

    Short-formed content has taking over social media. For the past five years, it has seem like most platforms have pushed or introduced some sort of short-form content. The rise seem to started with TikTok around the time of COVID-19. After that, several other platforms like Instagram, YouTube, and Snapchat, introduced their own form of short-form…

  • Planning out Social Media Content: The Doʼs and Don’ts

    Social media has become one of the biggest and best ways to market a product, brand, or even a person. It is a very smart thing to leverage, as it is a great way to reach people externally. According to St. Thomas University, “The facts and figures make it apparent that social media should play…

  • Why a Strong Brand Identity is so Important

    You don’t realize how important a good brand identity is until you see a bad one. Just last year, in August 2025, Cracker Barrel released a new logo and brand identity that made the internet explode. “The new version of the logo, which was unveiled along with a new menu on 19 August, removed the…

  • How to Use Project Management Sites to Help Organization

    Organization is so crucial when doing a project, especially at a large scale. Project management sites such as Trello, Monday, and ClickUp are designed to be a one stop shop to get a team of people on the same page. According to Purdue University, “As many organizations increasingly rely on data to achieve the best…

  • Preparation and Proposals: The Best Way to Start a Project

    When starting a long-term project, I believe the most important thing to do is to have a solid plan and create a well-written proposal. Preparation is the base layer of any project, and with structure in place, the base needs to be secure. This is the time when you do base research, come up with…

  • How the New York Rangers Should Capitalize on the Knicks Championship

    The New York Rangers are a professional hockey team that competes in the National Hockey League (NHL). They have four Stanley Cup Championships, including their most recent one in 1994, and have been in the league for over 100 years. As a huge hockey fan and a New York native, the Rangers have been a…

  • How To *Actually* Use Links On Social Media

    Links in a social media post are a very difficult subject when it comes to advertising online. Social media platforms actively discourage you from sharing links. This is something that they do very intentionally. The goal of their platform is to keep you there, so by encouraging links, you are jeopardising that. The Science of…

  • The Importance of Instagram

    Of all the social media platforms, Instagram seems to be the most widespread. The platform has been around since 2010 and has about three billion monthly active users globally. With a combination of their longevity, widespread features, and range of users, it seems to be the best program for a brand to use to advertise.…