According to National Geographic, “Storytelling is universal to the human experience. Indeed, although it is likely impossible to prove, it has been suggested that storytelling developed not long after the development of language itself.” When looking at our everyday life, we see storytelling in so many aspects of it, including when we communicate with our…

Journey maps are very important for companies to imagine the thought process behind consumers. According to Nielsen Norman Group, “In its most basic form, journey mapping starts by compiling a series of user actions into a timeline. Next, the timeline is fleshed out with user thoughts and emotions in order to create a narrative. This…

Ideation Techniques are a great way to generate a good quantity and quality of ideas that can help improve different aspects of a brand. According to An Introduction to Design Thinking Process Guide, “Ideation is the mode of the design process in which you concentrate on idea generation. Mentally it represents a process of “going…

Technology is all around us and is something we use in our everyday life. From our phones, computers, and television to even some more niche items like kitchen appliances and cars, technology and, more importantly, screens are heavily integrated into our everyday lives. No matter what we do, there will always be some sort of…

When designing apps for consumers, it is important that you take their feedback into mind when making edits. Different users may use apps in different ways, so being able to understand a variety of perspectives is very valuable when working in user Interface and user experience design. According to Yale University, “By observing users as…

When creating websites, it is important to target the design to the people actually using the website. According to Harvard’s Business School, “Target audience refers to the group of consumers most likely interested in your products or services, who should be the focus of your marketing campaign.” To help when building a website, professionals create…

Understanding how people act and behave around certain things is very important when it comes to designing. When you take the psychological and economic sides of it, you can view it through the lens of behavioral economics. According to the University of Chicago, “Behavioral economics combines elements of economics and psychology to understand how and…

If I told you to close your eyes and think of Walt Disney World, what do you think of? You start to start seeing the rides and characters, smell the popcorn and other treats, and hear the iconic music within the Disney catalogue. The reason you are so quickly able to jump your mind to…

Empathy research methods are really important for designers in order to understand customers’ emotions when they are interacting with different things. Ale Wiecek describes, “These research methods are designed to allow researchers to first be an observer, to gather enough information on the problems they are exploring, before making assumptions. It reinforces the importance of…