According to National Geographic, “Storytelling is universal to the human experience. Indeed, although it is likely impossible to prove, it has been suggested that storytelling developed not long after the development of language itself.” When looking at our everyday life, we see storytelling in so many aspects of it, including when we communicate with our…

Ideation Techniques are a great way to generate a good quantity and quality of ideas that can help improve different aspects of a brand. According to An Introduction to Design Thinking Process Guide, “Ideation is the mode of the design process in which you concentrate on idea generation. Mentally it represents a process of “going…

When designing apps for consumers, it is important that you take their feedback into mind when making edits. Different users may use apps in different ways, so being able to understand a variety of perspectives is very valuable when working in user Interface and user experience design. According to Yale University, “By observing users as…

When creating websites, it is important to target the design to the people actually using the website. According to Harvard’s Business School, “Target audience refers to the group of consumers most likely interested in your products or services, who should be the focus of your marketing campaign.” To help when building a website, professionals create…

If I told you to close your eyes and think of Walt Disney World, what do you think of? You start to start seeing the rides and characters, smell the popcorn and other treats, and hear the iconic music within the Disney catalogue. The reason you are so quickly able to jump your mind to…

Having a good website is crucial for a business to grow. This one place has everything a consumer would need to know about what your brand is about and what or how they do it. According to Wix, “A good website should excel in both its form and function, with a clear purpose, visually appealing…

When wanting to represent your brand, it is important that you have a good, cohesive design that makes the consumer’s life easy. This is especially important when it comes to websites and their design. According to Forbes, “A website is not merely a place to list services and provide contact details. A website helps visitors…