When designing apps for consumers, it is important that you take their feedback into mind when making edits. Different users may use apps in different ways, so being able to understand a variety of perspectives is very valuable when working in user Interface and user experience design. According to Yale University, “By observing users as they complete tasks, you can uncover usability issues, validate design choices, and reduce costly mistakes before launch. Whether you’re testing early prototypes or live features, user testing gives you clear, evidence-based insights that drive better design and a smoother user experience.” The whole act of user testing is very important, no matter what area of design. I work in social media sports design, and I get several opinions on graphics before publishing to see how different people perceive them.
When it comes to app design, reviews are very important. Developers are able to get real feedback from the people who actually use the app and can update it based on both positive and negative reviews. When looking at two major apps, Instagram, Uber, and Dunkin, it was very clear to see that this feedback was very useful. Comments such as how the machinery app works, how the user uses the app, and when and where an app can be improved were all valuable things I saw written in the review section of the App Store. Some of the best examples of these can be found below:
“Love the app, but there’s an issue with the drop-downs for each section when there’s more than 5-6 options (e.g., Dairy, Unsweetened Flavors, Sweetened Flavors). Some of the options further down in the list are partially selectable but not fully visible, such as Protein Milk, Butter Pecan, etc. Recommend making these scrollable sections within the page. Thanks, Dunkin!”
“Favorite of the social media available by far. However, there are flaws such as not being able to see people who’ve unfollowed you/ people you follow that don’t follow you back, the “all” message button that, without permission, forces you to look at messages you’ve deliberately put on the restricted list, not being able to save story drafts consistently, etc.”
Something that was very respectable that I noticed is that Dunkin went back and responded to mostly all of the reviews left on their app. This is a very nice gesture the brand makes to connect back to their consumers. This right here just shows how important it is to take user information and feedback and translate it back. By taking this information, it can only help improve the app and make it easier for consumers and the brand alike.
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