Journey maps are very important for companies to imagine the thought process behind consumers. According to Nielsen Norman Group, “In its most basic form, journey mapping starts by compiling a series of user actions into a timeline. Next, the timeline is fleshed out with user thoughts and emotions in order to create a narrative. This…

Technology is all around us and is something we use in our everyday life. From our phones, computers, and television to even some more niche items like kitchen appliances and cars, technology and, more importantly, screens are heavily integrated into our everyday lives. No matter what we do, there will always be some sort of…

Understanding how people act and behave around certain things is very important when it comes to designing. When you take the psychological and economic sides of it, you can view it through the lens of behavioral economics. According to the University of Chicago, “Behavioral economics combines elements of economics and psychology to understand how and…

Empathy research methods are really important for designers in order to understand customers’ emotions when they are interacting with different things. Ale Wiecek describes, “These research methods are designed to allow researchers to first be an observer, to gather enough information on the problems they are exploring, before making assumptions. It reinforces the importance of…

“Graphic design is a form of communication that utilizes colors, shapes, images, and words to create visual content in various forms—primarily print and digital media. Effective designs communicate information in a way that inspires and informs consumers, making it a critical element for any business’s success” (Coursera). Being able to take concepts and communicate what…

Storytelling is a very valuable tool used in marketing, graphic design, and other forms of media. It helps sway the target audience into feeling a certain way or doing a certain thing. The graphic above comes from the NHL team, the Florida Panthers, as part of their 2023 Playoff Campaign. This was a hyperrealistic graphic…