Links in a social media post are a very difficult subject when it comes to advertising online. Social media platforms actively discourage you from sharing links. This is something that they do very intentionally. The goal of their platform is to keep you there, so by encouraging links, you are jeopardising that. The Science of…

Of all the social media platforms, Instagram seems to be the most widespread. The platform has been around since 2010 and has about three billion monthly active users globally. With a combination of their longevity, widespread features, and range of users, it seems to be the best program for a brand to use to advertise.…

As a graphic designer who loves sports, it really sucks to see so many people and teams use artificial intelligence to create graphics. I work for two junior hockey teams, and it seems like half the teams in those leagues are using some sort of AI when creating logos or graphics. It’s really disappointing to…

Do you know how important music is? It really isn’t anything we think about often, but it is so ridiculously in our lives. For example, I’m listening to music while writing this, and I wouldn’t have even realized if I wasn’t talking about music itself. I find myself listening to music when doing anything really:…