Ryan Lopano Blog

Of all the social media platforms, Instagram seems to be the most widespread. The platform has been around since 2010 and has about three billion monthly active users globally. With a combination of their longevity, widespread features, and range of users, it seems to be the best program for a brand to use to advertise.

Something I believe is very strong with Instagram is the different types of content that can be posted. On the app, you have the ability to post reels, posts, and stories. On top of this, you can edit straight in the app, post highlights, start livestreams, and create funrasiers. All of these features make Instagram perfect for creating and releasing a wide range of content. Having posts is great for sharing graphics and photos with your audience; reels are perfect for sharing short-form video content, and stories are images or videos that disappear from the profile after 24 hours. These three are the main ways to post content on Instagram and grow an audience. Having a variety of content is benifical, and Instagram makes it very easy to do so.

In addition, Instagram is perfect for business or content creators because of their algorithim. Instagram has a built-in algorithm that is made to push content out to people who would be interested. According to Instagram itself, “Each part of the app – Feed, Explore, Reels – uses its own algorithm tailored to how people use it. People tend to look for their closest friends in Stories, but they want to discover something entirely new in Explore. We rank things differently in different parts of the app, based on how people use them.” These custom algorithms are made specifically to show both followers and non-followers content that relates to their interests. This is the main way to spread your content on the platform, and it seems to work well.

Overall, I believe that the features of Instagram are very beneficial to content creators, and it is crucial to post content on there when advertising a business or non-profit.