When starting a long-term project, I believe the most important thing to do is to have a solid plan and create a well-written proposal. Preparation is the base layer of any project, and with structure in place, the base needs to be secure. This is the time when you do base research, come up with…

The New York Rangers are a professional hockey team that competes in the National Hockey League (NHL). They have four Stanley Cup Championships, including their most recent one in 1994, and have been in the league for over 100 years. As a huge hockey fan and a New York native, the Rangers have been a…

Links in a social media post are a very difficult subject when it comes to advertising online. Social media platforms actively discourage you from sharing links. This is something that they do very intentionally. The goal of their platform is to keep you there, so by encouraging links, you are jeopardising that. The Science of…

Of all the social media platforms, Instagram seems to be the most widespread. The platform has been around since 2010 and has about three billion monthly active users globally. With a combination of their longevity, widespread features, and range of users, it seems to be the best program for a brand to use to advertise.…

As a graphic designer who loves sports, it really sucks to see so many people and teams use artificial intelligence to create graphics. I work for two junior hockey teams, and it seems like half the teams in those leagues are using some sort of AI when creating logos or graphics. It’s really disappointing to…

Do you know how important music is? It really isn’t anything we think about often, but it is so ridiculously in our lives. For example, I’m listening to music while writing this, and I wouldn’t have even realized if I wasn’t talking about music itself. I find myself listening to music when doing anything really:…

When you are writing, there is a clear difference between writing for a quick skim through from the eye versus reading it outloud for many to hear. Personally, when I am writing for reading internally, it is filled with much more context and details, as you don’t have the verbal inflections to go off of.…

Context is the invisible force that shapes how readers understand information. Words do not exist in isolation; they arrive surrounded by tone, timing, framing, and expectation. A sentence that feels neutral in one setting can feel persuasive, misleading, or even dangerous in another. This is why context matters just as much as content. In media…

Context is the most important thing in writing. If you do not give the reader context, they will not understand what is going on. Giving context is like giving vision to someone who can’t see; it’s ridiculously important. According to American painter Kenneth Noland, “Context is the key; from that comes the understanding of everything.”…

When going through different articles, you can definitly seem a divide between the people who are actual writers and people who aren’t. Even as someone who doesn’t consider himself a writer, it still seems pretty clear who knows their stuff. A big part of this is who the writing is actually targeted to. I find…